Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The Guardian
The challenges to humanity posed by the digital future, the
first detailed examination of the unprecedented form of power called
"surveillance capitalism," and the quest by powerful corporations to
predict and control us. The heady optimism of the Internet's early
days is gone.
Technologies that were meant to liberate us have
deepened inequality and stoked divisions. Tech companies gather our
information online and sell it to the highest bidder, whether government
or retailer. Profits now depend not only on predicting our behaviour
but modifying it too.
How will this fusion of capitalism and the
digital shape our values and define our future? Shoshana Zuboff shows
that we are at a crossroads. We still have the power to decide what kind
of world we want to live in, and what we decide now will shape the rest
of the century. Our choices: allow technology to enrich the few and
impoverish the many, or harness it and distribute its benefits.
The Age of Surveillance Capitalism is a deeply-reasoned examination
of the threat of unprecedented power free from democratic oversight. As
it explores this new capitalism's impact on society, politics, business,
and technology, it exposes the struggles that will decide both the next
chapter of capitalism and the meaning of information civilization. Most
critically, it shows how we can protect ourselves and our communities
and ensure we are the masters of the digital rather than its slaves.
The Age of Surveillance Capitalism - Shoshana Zuboff
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£10.99