In a dazzling fusion of Quentin Fiore's bold and inventive graphic
design and Marshall McLuhan's unique insight into technology,
advertising and mass-media, The Medium is the Massage is a unique study
of human communication in the twentieth century, published in Penguin
Modern ClassicsMarshall McLuhan is the man who predicted the
all-pervasive rise of modern mass media. Blending text, image and
photography, his 1960 classic The Medium is the Massage illustrates how
the growth of technology utterly reshapes society, personal lives and
sensory perceptions, so that we are effectively transformed by the means
we use to communicate. His theories, many of which are illustrated in
this astonishing 'inventory of effects', force us to question how modes
of communication have shaped society.
This concept, and his
ideas such as rolling, up-to-the-minute news broadcasts and the media
'Global Village' have proved decades ahead of their time. How do we
see the world around us? The 'Penguin on Design' series includes the
works of creative thinkers whose writings on art, design and the media
have changed our vision forever. Marshall McLuhan (1911-1980) was a
Canadian educator, philosopher and scholar - a professor of English
Literature, a literary critic and a communications theorist.
The Medium is the Massage : An Inventory of Effects - John Berger, Marshall McLuhan, Susan Sontag & Bruno Munari
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£8.99